Track real-time campaign performance
Our newly enhanced CMX Performance Dashboard provides on-demand insight including comprehensive engagement and sales metrics, allowing your team to track media delivery and providing greater transparency.
Campaign monitoring for optimized results
Get access to daily performance metrics, with the ability to view KPIs across selected campaigns and assess trends by channel, audience, and transaction type. Inform your optimization strategies with side-by-side campaign analysis and detailed, downloadable data tables.
Metrics in the dashboard include:
• Media engagement metrics
• Reach*
• Frequency*
• New Buyers (NTB)*
• Total Buyers*
• Attributed sales by audience**
• Attributed sales by transaction type**
• Attributed sales for Pinterest**
• Top 10 SKUs by attributed sales**
*Available post campaign
**Not available for all campaigns
Evaluate campaign impact and data with confidence
As part of our commitment to drive transparency and standardization of campaign reporting, CMX is the first health and wellness-focused Retail Media Network to align our methodology with the IAB’s measurement guidelines so that you can confidently measure and report attributed sales based on viewable impressions.
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